In recent years, under the influence of e-commerce, the traditional retail days are not too good, the data show that in 2015 the traditional retail stores up to 2154, 2016 data, although not yet statistics, but the overall number and a lot. In this context, how can the retail industry out of the woods, to a healthy and stable development track?
From the current situation, e-commerce has the greatest impact on the traditional retail industry, not only because the electricity by the time and space constraints are relatively small, but also because there is a certain price advantage of electricity. And these factors is the traditional retail industry is difficult to cross the gap, which means that the traditional retail industry is only very difficult to compete with the electricity business. Taking into account the future of commercial competition on the channel's dependence is becoming more and more heavy, so the traditional retail industry, the most important point is to expand in the channel, that straightforward point, in addition to offline channels, online Channels should not be ignored.
How to understand this point? Talk about the most likely to contact the payment problem. As we all know, the traditional retail industry is mainly cash payments, and in the Internet, mobile Internet era, consumers may need more flexible payment methods, such as WeChat payment, Alipay, etc., for retail enterprises, online stores must cover There may be more ways to pay for new trends in mobile payments. In fact, many retailers have now opened up the mobile payment channels, which can greatly facilitate the customer to pay, but also retailers to move closer to a specific performance.
But only the online payment is not enough, retailers need to be based on online services to circle customers, increase customer retention rate, which can be regarded as a marketing strategy, its efficiency and effectiveness, than the line marketing promotion Strong. For example, now part of the business allows customers to scan the clerk exclusive two-dimensional code automatically become a business fan, the formation of one-on-one exclusive service relationship, the customer after the shop can also find the staff at any time, a new promotional information staff can Promptly inform the customer. This service model can greatly optimize the relationship between retailers and customers.
In addition to marketing needs in the use of online products to carry out, the traditional retail industry may also wish to direct the layout of e-commerce, you can consider self-built electricity business platform, or cooperation with large-scale electric business enterprises. Of course, in the case of funds, resources permit, you can multi-pronged, do not have to stick to a certain way. This advantage is that both through e-commerce to achieve brand exposure, but also to maximize the expansion of online market, to achieve sales increase. In addition, in some important electric business festivals, traditional retail enterprises may also be actively involved, because these festivals for traditional retail enterprises, is also very important marketing channels.
While online channels are important to retailers, offline channels should not be overlooked, after all, this is the traditional retail industry. In recent years, with the rapid development of mobile Internet, users can access the network anytime, anywhere, using a variety of mobile Internet services. Based on this point, the traditional retailers online and offline combination can have more initiatives, online, the traditional retailers can organize a certain event, combined with the line to carry out, to achieve the user scene toward a richer, more diversified direction The In addition to driving sales, retailers pay more attention to this model of brand reputation to promote the role of marketing, because this model reduces the channel investment and marketing costs, with the mobile Internet to achieve the connection between people and goods, deepened the consumer The reputation of its brand awareness, compared to the increase in sales, this is a small intangible assets.
In recent years, in the context of rapid economic development, the traditional retail industry ushered in an unprecedented challenge, and to get rid of the dilemma, re-enter the stable and healthy development track, it must be full-channel layout, with a richer channel to expand the market, Get the user.